Measuring traffic

Google has already backed down from one of its attempts to show that it doesn’t dominate the web. The firm had claimed that The Guardian and German newspaper Bild received as much as 85% of their online traffic from direct links, with a mere 10% from Google. The Guardian’s digital audience editor Chris Moran said that this was “nonsense”, revealing that broadly the same number of people come directly to the site as arrive from Google. Google also apologised to Yelp after claiming that it got more traffic from mobile apps than Google, which the reviews site said was untrue. “We’ve removed these references and we’re sorry for the error,” Google said in a blog-post update. “Yelp has pointed out that it receives 40% of its searches (not its traffic) direct…

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PC Pro (Digital) - 1 Issue, July 2015

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