What is...Tidal?

Famous names have backed the newest music-streaming service, but what makes Tidal different to the others? We find out whether you should tune in

Rapper Jay Z and his music-industry friends banded together at the end of last year to buy music-streaming firm Aspiro, rebranding its WiMP music player Tidal. Now the service has relaunched, with the stated goal of paying musicians more fairly for their songs. Just what the world needed: another Spotify rip-off. Musicians might say that an initiative such as Tidal is long overdue. Spotify and other streaming services such as Rdio and Google Play Music have been criticised for not paying musicians enough for their wares, offering tiny percentages of pennies for each track played. Tidal is owned by artists, and reports suggest it will double the royalties offered by competitors. So, Jay Z. He’s a... musician? He’s more of a businessman with a sideline in music. If you’re not a fan of the…

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PC Pro (Digital) - 1 Issue, July 2015

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