How should your internet presence look in 2021?

As the world adapts to new ways of working, Steve Cassidy explores what your business should be doing online

Companies are settling into a new normal, and it’s clear that the role of the internet has shifted. Of course, it was already woven into most business models, but now we’re facing another evolutionary step – one in which the internet develops from one leg of the stool, as it were, into a core capability, arguably even a life or death determinant for businesses as well as people. That may sound like an exaggeration, but as individuals we’re more dependent than ever before on businesses serving us online. For businesses, it’s never been more important to reach customers online. Speaking from a business strategy perspective, this is a good thing. Normally, when we come to address big questions of what your company ought to be doing, the answer involves a large element…

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PC Pro (Digital) - 1 Issue, February 2021

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