We should have seen DeepSeek coming

Regulators and ethicists warned that AI needed to consider efficiency, so how odd that China is the country that listened

Nicole Kobie is PC Pro’s Future’s editor. Her favourite AI misconception is that you can spot generated text because it uses a lot of em-dashes – you should see how many my editors have to take out. @njkobie Big Tech was hit by a DeepSeeking missile in January, with the Chinese AI sending shares into a spiral and sparking an existential crisis among (most) tech-bro CEOs. But we should have seen it coming – we were warned repeatedly, after all. First, a step back for those who have tapped out of listening to every scrap of AI news. In January, DeepSeek released an LLM that could compete with the top US AI players yet requires much less processing power, chews through less energy and water (see p126) and is much…

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PC Pro (Digital) - 1 Issue, April 2025

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