Cheers to 10 years

This past decade, Amazon and Oprah have transformed gift-giving and helped positively impact the lives of small business owners. We’ve featured unique products from hundreds of mission-driven small businesses—including those owned by women, Black entrepreneurs, LGBTQIA+ individuals, and families—on the iconic Oprah’s Favorite Things list. Get to know a few of the remarkable people behind them below.

IN PARTNERSHIP WITH “My immediate reaction was a mix of excitement and gratitude. I grew up watching The Oprah Winfrey Show after school and have admired her for decades. And when I first started my candle business, my dream was to become one of Oprah’s Favorite Things. This is validation of the hard work and passion that I’ve poured into creating my brand, and I am excited and motivated to create even more ‘favorite things.’” “This transformed my niche luxury-candle brand into a household name.” “We now reach customers who might not have discovered us otherwise.” “Being chosen for Oprah’s Favorite Things validated our vision of transforming jewelry cleaner from a basic drugstore item into a luxurious, gift-worthy product. This prestigious honor signaled a thrilling shift in how people view…

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O, Quarterly (Digital) - 1 Issue, Holiday 2024

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