EDAN KWAN

He swapped life as a singer for a career making eye-popping digital visuals. The Lusion founder chats to Tom May about battling demons, winning awards and where digital advertising is heading

lusion.co It’s become somewhat of a cliche to complain that ‘all websites look the same these days’ and ‘all the creativity has gone out of web design’. Visit the website of Lusion (lusion.co) to see how this certainly isn’t the case. Founded in 2017, the Bristol-based, development-focused studio is on a mission to build “epic real-time interactive experiences to blow people’s minds”. And a quick scroll through the ‘Work’ section of the site makes clear that it’s very much succeeding, from an immersive spatial audio experience for Opera North to an cinematic exploration in global storytelling for filmmaker Julius Onah. We caught up with founder Edan Kwan, to discover how he works to bring such spectacular digital experiences to life. Could you briefly introduce yourself to anyone who doesn’t know…

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net (Digital) - 1 Issue, June 2020

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