MT GARAGE

Updates on our long-term fleet

PHOTOGRAPHS RENZ DIMAANDAL

Arrival: 2020 Mazda CX-30 AWD (Premium) EPA City/Hwy/Comb Fuel Econ 25/32/27 mpg “Can the CX-30 convince us that Mazda is a luxury brand?”Christian Seabaugh Base Price $30,700 As Tested $31,625 Like the relationship of Jim and Pam on The Office, an automaker evolving from a mainstream to a luxury brand is compelling to watch. There’s a will-they-won’t-they tension as the product and marketing teams fight customer perception as they attempt to get from A to B. Some brands have been successful. Hyundai, which went from selling Excels to Equuses (eventually spinning that off as the Genesis luxury brand), springs to mind. Others, such as Chrysler’s mid-’00s pivot, fell flat. The latest automaker to attempt the transition is Mazda, and we’ll be spending the next 12 months with the 2020 CX-30 Premium AWD to see how this…

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MotorTrend (Digital) - 1 Issue, January 2021

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