Jon Ikeda

Vice president and Acura brand officer for American Honda Motor Co.

Alisa Priddle

Jon Ikeda spent most of his career as a designer before becoming Acura general manager in 2015 and brand officer in 2019. He is working to rebuild the premium performance marque, bringing back its heritage and injecting excitement while further differentiating Acura from the Honda brand. When did you start this latest relaunch of the brand? Maybe 2015. That’s when the NSX came online. And that’s when we were completely reorienting ourselves back to precision-crafted performance, our heritage. If we’re going to be a performance brand, we needed to have the supercar as the halo. … I’m not going to lie to you, we did wander around a little bit, and we’ve refocused. NSX happened, racing happened, A-Specs, but the RDX was one of the first of the next generation of…

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MotorTrend (Digital) - 1 Issue, January 2021

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