YOUR FATHER’S OLDSMOBILE IN DISGUISE

BUICK’S ROLE in the new General Motors brandscape is to build quiet, luxurious, smooth-riding cars of the sort that Lexus specialized in before it mounted its current assault on BMW’s driving machines. The Lucerne, which replaces the LeSabre and Park Avenue in Buick stores, attempts to sell LS 430 spaciousness at the price of a loaded ES 330. The Lucerne and Cadillac’s revamped DTS share an enlarged and strengthened platform that dates to the original Olds Aurora, which was deemed a paragon of structural rigidity in its day. To quiet the Lucerne, considerable engineering effort was invested in eliminating noises at their source (by revising the accessory drive, induction box, side mirrors, etc.), keeping noises out (laminated dash panels and side glass, wheelhouse liners) and hushing the sounds that get in…

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MotorTrend (Digital) - 1 Issue, January 2006

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