tundra bolt

THE F-150, RAM, AND SILVERADO GUYS HAD BETTER GET OUT OF THE RAIN

words mark williams

WHEN TOYOTA first announced it was coming out with a full-size pickup truck to go head to head with the big boys from Ford, Chevy, and Dodge, the question arose as to whether an import could truly compete as a heavyweight. The answer is in: The new Toyota Tundra is now ready to take on any American-made pickup truck—on all levels. Superiority? Toyota is pulling no punches by introducing one of the biggest, strongest, and most capable vehicles in the segment as well as investing billions in a new state-of-the-art manufacturing plant in the heart of truck country—San Antonio, Texas. Significance? With Toyota looking to more than double its presence in the hotly contested half-ton marketplace, the Tundra represents one of the most highly anticipated new vehicle launches in many years—car…

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MotorTrend (Digital) - 1 Issue, February 2008

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