CRISIS? What crisis? Even though the price of gas has crashed through the $3-a-gallon barrier and looks hellbent on nailing $4 a gallon before the year is out, even though the sub-prime mortgage fiasco has trashed the home market and sent the nervous nellies on Wall Street into a tailspin, and even though the greenback is now worth about as much as Monopoly money, America still loves a pickup truck.
Although down 12 percent on 2005, pickup truck sales seemed to be running at close to 2006 levels. That still means some 230,000 Americans drove a brand-new pickup off the dealer’s lot every month last year. To put it another way, pickup trucks alone accounted for one in every five new vehicles sold across the U.S. That’s big business, especially when…
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MotorTrend (Digital) - 1 Issue, February 2008