BLOODYWOOD

After breaking the internet with their incredible music videos, Bloodywood set themselves a mission to take on the world… with kindness

ELEANOR GOODMAN

“We want to create a positive impact” It was the video for Ari Ari that catapulted Bloodywood to the next level. It wasn’t just the visuals of singer Jayant Bhadula riding a horse through the busy streets of New Delhi, or Karan Katiyar playing guitar atop a camel, but their unique, euphoric sound. Fusing nu metal with traditional Indian instrumentation and inspirational lyrics, some in Punjabi, it was a heart-swelling, three-minute experience that marked the band out as a unique proposition. ‘’Cause the desi boys know that diversity’s a gift / And we wanna share it with our people worldwide,’ declared rapper Raoul Kerr. They had previously released metal covers of mainstream pop songs, but this was something new, and reached more than 10 million people on Facebook. “We had…

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Metal Hammer UK (Digital) - 1 Issue, October 2020

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