Maxim India (Digital)

Maxim India (Digital)

1 Issue, August 2017

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The Lure Of Amber

The Jack Daniel Distillery in Tennessee is the only place in the world where this unique whisky is made. Maxim gets an exclusive peek and some taste notes from assistant master distiller Chris Fletcher.
The Lure Of Amber
Mellowing is the process that defines Tennessee whisky, as drops of the liquor are filtered through beds of charcoal, adding several days to the process and separating it from bourbon or any other kind of whisky. “ A SMALL TOWN BOY WHO MADE IT BIG,” says a hoarding at the Nashville, Tennessee, airport, with the silhouette of a man who created the top-selling American whisky in the world. It’s a thought that follows us around throughout this trip. It’s pretty incredible how one man can change the destiny of a small south-central town like Lynchburg, a couple of hours’ drive from Nashville. But that’s what Jasper Newton “Jack” Daniel did. In fact, the lady who picked us up from the airport had a lot to say about the man and…
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Maxim India (Digital) - 1 Issue, August 2017

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