"That's when it hit me. The voices of my teachers were clear. And what they said to me changed the course of not just my work, but my life. Their advice led me to discover and represent tremendous talent, pioneer new ways of doing business, and have my work recognized throughout the entertainment industry. More importantly, their guidance has made me a better husband, and father, and friend. What I realized that day is what this book is all about."
Harry Abrams (Founder and Former Chairman/CEO, Abrams Artists Agency) delivers a detail-oriented blueprint of how to succeed in the talent agency business whether you are just getting started or a seasoned professional. Citing specific examples of how he came to work with greats just as Eddie Albert presenting a commercial spot for The Lipton Tea Company when Harry was just out of the MCA mailroom to household names including Jennifer Lopez and Liam Neeson, Harry presents a step-by-step outline of his experience helping his clients achieve their best. Integrity and trust play crucial roles in developing talent and business relationships no matter what may be happening in a turbulent industry or economy. Staying true to these maxims help provide a foundation for building success.