The book basically discusses intellectual property rights, its filing, and prosecution (which includes patents, trademarks, designs, copyrights, domain name disputes, etc.) in a language that can also be understood & followed by everyone, including readers who do not have law background in terms of qualification and experience.
Why is everyone required to understand IPR? It is because of everyone's presence and contribution in terms of intellectual property, either by creating content, drafting, innovating or otherwise. When anyone understands the basics of filing (copyrights, trademarks, patents, designs, domain name disputes applications, etc.), then as an individual, one can protect their intellectual property rights.
Also, in the age of artificial Intelligence taking over the web by storm, it is required for everyone to know that whatever you may publish or you may create is susceptible to infringement. Hence, protecting IP rights needs to be understood by everyone.
This book also discusses the ethical aspects of businesses and the responsibilities of a company and people managing the companies as an executive and a manager. With the help of multiple cases and incidents, this book also covers the ethical dilemmas for the organizations, why their act may be violating the IPR of another person and how not to go on the slippery slope. As a society, we must build an ethical business, and as a person we must be aware of how to protect our rights.
This book is not a reference or textbook used for academic purposes, nor should be read keeping any examination perspective in mind. This book also covers the ethical dilemmas in Intellectual Property Rights, its practical filing procedures and user guidelines for the beginners and personal opinions of the author(s) from an Indian Perspective.