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Inside Out (Digital)

Inside Out (Digital)

1 Issue, September 2020

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jana stewart

A love of leaves led this plucky microbiologist to start a business preaching the gospel of Plant Parenthood
jana stewart
How did Microcosm begin? I started Microcosm about two years ago. I had a big plant collection and was always being asked by friends for advice about them, so a friend suggested a business. Back then, the only examples of plant businesses I saw were either nurseries or plant hire for offices. I tried plant hire first but didn’t really enjoy it. Then I started offering my Plant Parenthood workshops at Daisy’s Milkbar in Petersham [Sydney] and had a great response. That was a huge step. I really enjoyed the one-on-one interaction and the relationships I built. Getting to be part of people’s homes was really rewarding. Eventually, I started being asked to do plants for small businesses around the area and now that’s my main jam. Most of my…
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Inside Out (Digital) - 1 Issue, September 2020

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