raising the standard

The type of homeowner who’s into designer furniture is a discerning one. Any piece to be purchased needs to be beautiful, well made, a conversation starter. Increasingly, the customers seeking this kind of furniture also expect that level of attention to extend to the piece’s sustainability. Designer furniture and lighting retailer Living Edge realised some time ago that quality is synonymous with sustainability – in this age of increased environmental awareness, quality alone isn’t going to cut it. Consumers want to engage with brands that align with their own, sustainably minded, personal values. “Sustainability isn’t just doing the right thing,” says Aidan Mawhinney, Living Edge’s CEO. “It’s about making furniture that follows best practices and pushes the boundaries in design and manufacturing. Longevity is intimately intertwined with quality.” The company’s sustainability strategy began…