pip vassett

The founder of cult linen brand In Bed talks about the joy of clean sheets, everyday luxuries and her decision to give back

WORDS KATE HASSETT

“I love linen’s natural qualities – it’s light and breathable in summer and cosy and warm in winter”PIP VASSETT Why do you think slipping into fresh sheets is such a universally popular thing? It’s like jumping into a cloud – what’s not to love? Slipping into a freshly laundered and made bed makes me feel like a grown-up with my act together. That’s nice, too. How did In Bed begin? When the spark for In Bed was born in 2012, there really wasn’t anything like it in homewares, something that spoke to me the way a great fashion brand does. Homeware brands were either very high-end and slightly stuffy or mass-produced and overly trend-driven. I wanted to create a brand that represented my tastes: classic, utilitarian, simple and beautiful. Basically, thoughtful essentials…

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Inside Out (Digital) - 1 Issue, August 2020

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