A new legal framework is needed to cut through the sustainability jungle

With over 300 sustainability standards and labels available, it’s no wonder that so many companies get away with ‘greenwashing’. A new approach is needed to drive holistic and transparent change, write Jonathan Normand and Fabio Monnet of B Lab Switzerland

At a time when sustainability is increasingly demanded of businesses, the European commerce landscape stands at the precipice of significant transformation. A rising number of regulations and standards, a surge in sustainability labels, and the evolving expectations of stakeholders have set new and complex norms for companies of all sizes and sectors to navigate But how do we move beyond the buzzwords and noise and genuinely infuse sustainability into the core of business operations? For the foundation B Lab Switzerland, the answer is clear: we need to push back against green- and impact-washing, cut through the complexity of the label jungle, support rather than demonize companies in their sustainability quest, and be clear about what true sustainability entails. A new legal framework, drawing on the strengths of existing rules and…

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I by IMD (Digital) - 1 Issue, 11. September 2023

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