Repairing reputational damage: don’t be going the way of Boeing

All organizations should have a plan to secure trust during, after (and even before) a crisis hits. Michael Skapinker offers a host of examples, both good and bad, to learn from

Here are some news stories about tech giant Meta from the past few years. December 2022: Meta pays $725m, without admitting liability, to settle a lawsuit over claims it allowed Cambridge Analytica, a political consulting firm, and others to access the data of up to 87 million users. May 2023: the EU fines Meta €1.2bn for privacy violations. July 2024: Meta agrees to pay the state of Texas $1.4bn after allegations that it used millions of people’s biometric data without consent. How badly did these events affect Meta’s performance? At the end of 2024, it announced revenues up 22% and net income up 59%, and it said that the number of people using its services, which include Facebook, Instagram, and WhatsApp, rose 5% in December to 3.35 billion daily. So,…

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I by IMD (Digital) - 1 Issue, 17. March 2025

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