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I by IMD (Digital)

I by IMD (Digital)

1 Issue, 17. March 2025

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THE RISE OF INOCULATION AS A WEAPON AGAINST MISINFORMATION

In contrast to debunking, pre-bunking is gaining prominence in the academic world as a way to pre-emptively build resilience against anticipated exposure to misinformation. This approach is usually grounded in inoculation theory – a medical immunization analogy that argues it is possible to build psychological resistance against unwanted persuasion attempts, much like medical inoculations build physiological resistance against pathogens. Psychological inoculation treatments contain two core components: a forewarning that induces a perceived threat of an impending attack on one’s attitudes and exposure to a weakened (micro)dose of misinformation that contains a pre-emptive refutation (or pre-bunk) of the anticipated misleading arguments or persuasion techniques.…
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I by IMD (Digital) - 1 Issue, 17. March 2025

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