Your actions speak louder than words

People don’t work for companies. They work for leaders they trust. And that trust is being tested like never before, writes Shelley Zalis

Trust isn’t just a leadership buzzword – it’s everything. It fuels relationships, powers performance, and creates cultures where people and businesses thrive. Yet today, we are living in a crisis of trust. According to the 2025 Edelman Trust Barometer: • 61% of people globally believe institutions serve the few, not the many. • Trust in government and media is plummeting, and even business – the most trusted institution – is slipping. • Trust in employers has fallen from 78% in 2018 to 73% today. The biggest takeaway? Trust isn’t built by institutions – it’s built by people. The leaders who understand this will be the ones shaping the future. People don’t work for companies – they work for leaders they trust. But that trust is being tested like never before.…

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I by IMD (Digital) - 1 Issue, 17. March 2025

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