Times change but the principles remain the same

Scenario planning is a valuable tool for strategy development and strategy testing. Peter Schwartz's groundbreaking book The Art of the Long View remains the go-to guide on how to do it. The classic text, filled with practical advice and piercing insight, remains as relevant today as it was when first published in 1991. Scenario planning is not about predicting the future but rather challenging yourself and your organization to develop a point of view about which external factors truly matter and how they could impact you. In these turbulent times, it can feel like we need entirely new approaches; that everything is new. Yet, The Art of the Long View reminds us that companies and their leaders have always had to contend with uncertainty, and that the amount of uncertainty…

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I by IMD (Digital) - 1 Issue, 09. March 2023

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