Has AI put us on the brink of a search engine revolution?

Despite early promise, Siri - Apple's ill-fated search assistant - spectacularly failed to disrupt the mighty Google. But Microsoft's investment in ChatGPT could yield very different results, as Howard Yu and his team explain

There is seemingly endless speculation about ChatGPT and how it's "destroying" writing. If you haven't tried it, you should. It's basically an AI-based writing assistant that can help you to generate content on any topic. Ask any question, and you'll receive a composed answer - whether it be a short paragraph or a long essay, the choice is yours. Alphabet, the parent company of Google, must be thinking that it can't let this become its "Kodak moment": ChatGPT must not be allowed to replace the money-making machine that is the Google search engine. Meanwhile, Microsoft must be thinking that ChatGPT - in which it has invested billions of dollars better not go the way of Siri, a cute invention that the public seemed at first to love but which ultimately…

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I by IMD (Digital) - 1 Issue, 09. March 2023

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