How to Conduct Communication Research: Qualitative and Quantitative Methods
Book

How to Conduct Communication Research: Qualitative and Quantitative Methods

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Paperback
$90.72

"How to Conduct Communication Research" is an invaluable guide for students, scholars, and professionals keen on mastering the art of communication research. Authored by Kristina M. Scharp and Elizabeth Dorrance Hall, this insightful book breaks down the complexities of conducting research within the communication discipline, offering a unique blend of theory, methodology, and practical application.

The book is structured to cater to both novice researchers and seasoned scholars, providing a comprehensive overview of communication research methods, including qualitative, quantitative, and mixed-method approaches. Readers will appreciate the authors' expert guidance on formulating research questions, designing robust studies, and effectively analyzing results.

Each chapter is replete with real-world examples, case studies, and exercises, facilitating a deeper understanding of the subject matter. This hands-on approach not only illuminates key concepts but also equips readers with the skills necessary to execute their own communication research projects with precision and confidence.

For anyone invested in the evolving field of communication, "How to Conduct Communication Research" stands out as an essential resource that bridges academic theory with practical execution. Kristina M. Scharp and Elizabeth Dorrance Hall's collaborative effort encapsulates the intricacies and excitement of communication research, making it a must-read addition to any researcher’s library.

Paperback
$90.72
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