Create a System to Grow Consistently

Five elements can move you beyond episodic success.

AUTHORS

Why Consistent Growth Is So Challenging DELIVERING SUSTAINED growth is one of the hardest things a company can do. A brilliant idea or product innovation can create a burst of episodic growth, but few companies demonstrate growth year in and year out, especially amid the disruptions and uncertain economy we’ve experienced during the 2020s. Some companies have cracked the code on sustained growth, however, while realizing the elusive goal of knowing precisely where next quarter’s revenue will come from. To better understand the value that can be created when firms grow consistently, we and our colleague Brett Davidson conducted a study of 2,142 publicly traded U.S. companies with annual revenues of more than $200 million. We divided the companies into quartiles based on their five-year compound annual growth rates (CAGRs) over the…

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Harvard Business Review (Digital) - 1 Issue, March/April 2024

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