2 Star power and stunts sweep Milan Fashion Week

The competition was on to break the internet at Milan Fashion Week, where Jane McFarland saw big names, surprising collabs and grand displays

FASHION OR ENTERTAINMENT? It was a hotly debated topic at Milan Fashion Week, where brands turned to reality TV stars, blockbuster budgets and surprise model moments – hello, boxer Anthony Joshua – in their bid to score currency in an increasingly loud fashion world. ‘Clothes aren’t enough any more,’ said Gucci’s Alessandro Michele, who deployed 68 pairs of identical twins for his own visual trick. Forget desirability or wearability – today’s measure of a successful show lies in likes and @s alone. Dolce & Gabbana’s surprise collaboration with Kim Kardashian dialled the usual preshow pandemonium up a notch. After discovering Kim had a personal D&G archive to rival the designer’s (one she started as a teenager, working as a shop assistant), the brand invited her to curate its S/S ’23…

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Grazia (Digital) - 1 Issue, Issue 840

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