10 How a £45 water bottle gained cult status

IMOGEN WEST-KNIGHTS

ON THE FACE of it, the Stanley cup is unremarkable. It’s a 1.2 litre insulated bottle with a handle and straw. At £45, it is expensive and not particularly attractive. But something about it has driven people wild. TikTok is obsessed, with videos of unboxings, reviews and shoppers storming the aisles to get their hands on one racking up millions of views. Customers are knocking each other over to grab a limited-edition version, with some even queuing at 3am. And in the A-list world, everyone from Adele to Olivia Rodrigo has been seen with one. The release of a new colour is enough to start a frenzy. Fans camped overnight to get their hands on a red version from Starbucks in November. There are teenagers in tears of joy on…

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Grazia (Digital) - 1 Issue, Issue 873

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