RHUIGI HAS EARNED IT

With Rhude, designer Rhuigi Villaseñor won over high-wattage celebrity fans and ushered in a new era of opulent Americana. Now, with the keys to the Swiss house of Bally, the Filipino-American creative director is embracing a very European kind of luxury.

By Laura Rysman

“Life is about ‘earnership’. If you feel that you’ve worked hard, if you feel that you’ve earned it, you’re in total control.” IN A BASEMENT STUDIO in Milan, Rhuigi Villaseñor is standing in his skivvies, directing the stylist on his next choice of footwear. “I’m ready for lizard!” he calls out, and the stylist extracts a reptilian pair of tasselled white loafers from a suitcase overflowing with gear that Rhuigi has personally supplied for the shoot. I’m unsure how to introduce myself in this half-clothed moment, but he pulls on a pair of white pleated trousers to match the shoes and comes over to warmly hug me hello. “Got to come correct – this is going to be big for my family,” he says, pulling on a navy blazer that emanates yacht…

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British GQ Style (Digital) - 1 Issue, Issue 35

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