UN PLAN MARKETING BIEN RODÉ

30 OCTOBRE 2012 Disney annonce l’acquisition de Lucasfilm pour 4,05 milliards de dollars, ainsi que le projet d’un nouveau Star Wars, prevu pour 2015. Kathleen Kennedy devient presidente de Lucasfilm. 24 JANVIER 2013 Le site The Wrap revele que J.J. Abrams sera le realisateur de Star Wars : Episode VII. Le lendemain, Kathleen Kennedy, presidente de Lucasfilm, confirme le scoop. NOVEMBRE 2013 La date de sortie d’Episode VII est fixee au 18 decembre 2015. 29 AVRIL 2014 Starwars.com leve le voile sur le casting d’Episode VII avec, en prime, une photo en noir et blanc de J.J. Abrams entoure des acteurs en pleine lecture de script a Pinewood. 4 MAI 2014 Pour le Star Wars Day (» May the 4th be with you «, soit le 4 mai, donc), le PDG de Disney, Bob Iger poste sur le compte…

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Gq France (Digital) - 1 Issue, Septembre 2015

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