“Over 650,000 campaigns have raised $950M dollars from 232 countries and territories” Back in 2013, a company called Kreyos raised $1.5 million on Indiegogo. It was a meteoric success for the startup – Kreyos simply uploaded video footage of an engineering test that it had done with one of its new smartwatches, and it caught the public’s imagination. It was designed to go head-to-head with the Pebble (Kickstarter’s most rampant success story), but alas, not everything went to plan.
Instead, a fraction of the backers got their units – and the ones that did felt they had been deceived. The product, it seemed, was a pale imitation of what backers had seen on the various videos that promoted it – the few customers that did receive units claimed they were…
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Gadget (Digital) - 1 Issue, Issue 12