Blueberry boom

South Africa boasts a thriving fruit market with a healthy local demand and enough supply to meet not only local demand but also to export significant volumes to international markets. While many fruits have tapped into local and international demand, the blueberry sector is still seeing significant growth as consumer preferences for the super fruit grows with each passing season. Individual fruit quality will be the biggest factor driving consumer choice, with return purchases most often based on the size, crunch and firmness of each blueberry. Blueberries are recognised as one of the leading superfoods (superfruits). Rich in antioxidants, one cup of blueberries provides fibre, vitamin C, vitamin K, manganese, and phytonutrients, called polyphenols. Blueberries, unlike most fruit, are also low in calories and low in sugar. A lot of emphasis has…

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Food & Beverage Reporter (Digital) - 1 Issue, June 2022

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