Consumer Trends: Ingredients with natural antioxidant qualities

Several flavor trends appear to be emerging with new enticing qualities, underlining why they remain popular taste profiles in the food and beverage industries. Tropical fruit flavours and naturally sweet yet functional ingredients, such as the antioxidant-rich assortment of berries, are among these. This article will cover some trends observed regarding the antioxidant flavours of berries. Certain fruits, like berries, are renowned for their antioxidant and anti-inflammatory benefits3. Additionally, an enticing feature of berries is their authentic taste profiles1. Immune boosting is among the trends accelerated by COVID-192. Numerous studies done on consumer trends in recent months all indicate that consumers are much more health conscious than they were pre-pandemic. They are no longer just buying food based on taste or price, but they now expect their food to promote immunity health…