when considering demographic factors such as gender and age in financial services, and with regard to financial products, we almost always consider these descriptors in relation to the client and almost never in relation to the service provider.
It is not exactly clear why clients spend so little time considering the demographic composition of those who render them services – whether it be asset managers or advisers – and perhaps a homogenous client base perceives the existence of a homogenous service provider base and vice versa.
In reality, however, we know homogeneity is the very last term that should be associated with investors’ financial needs – their goals and circumstances, and accordingly service providers too, should reflect this variety especially in terms of gender.
There are very few women money managers
In South Africa,…
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Finweek - English (Digital) - 1 Issue, 19-oct-17