The millennial investor’s mindset

What differentiates millennials from other generations? What are their values and what traits do they look for when investing?

Keith Robinson

they say there is no better teacher than experience. When it comes to millennials, I think I have acquired some experience – five of my own kids, from one end of the millennial age range to the other, and two years teaching communication and leadership to master’s level millennial students at a major university. What has all of this gotten me? A deeper appreciation for the millennial mindset and lots of grey hair. In SA, millennials represent the largest generation (at 19.5m) to enter the workforce. They’ll represent over 50% of the workforce by 2020 and 75% by 2030. They’re “plugged in” like no other generation. Well over 50% use technology to interact with the world (a recent branding study in SA reported that 74% connect with companies via social media),…

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Finweek - English (Digital) - 1 Issue, 19-oct-17

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