Age should not be the sole factor that distinguishes clients

Almost every industry has embraced “data” to develop personalised products to suit their customers’ needs. Shouldn’t the retirement industry follow suit?

Trinisha Chanka

irecently celebrated a birthday with my twin brother. At our birthday dinner, my parents, in what is an endearing tradition, handed us each a birthday card, virtually identical except for the colours and only subtly different birthday wishes. This wasn’t unusual – it was just another example of the pains they have gone through to ensure we are treated equally. When we were growing up, creating equal experiences for us was our parents’ mantra, from ensuring that we each received R1 every Friday to spend at the tuck shop to gifting us with identical bicycles for Christmas (despite my desperate pleas for a Barbie dollhouse). By now, you would have guessed that we’re twins of the opposite gender! However, notwithstanding our parents’ best attempts to treat us the same – we…

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Finweek - English (Digital) - 1 Issue, 19-oct-17

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