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This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.

Financial Services Marketing: A Guide to Principles and Practice

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Auto & Cycles

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Business & Finance

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Children's

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Computer & Electronic

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Entertainment & TV

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Family & Parenting

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Food & Beverage

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Home & Garden

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Men's

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News & Politics

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Science & Nature

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Travel & Leisure

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Value Bundles

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