Field Guide for A Winning Sales Organization by Paul R. DeCoster is a compelling exploration of the intricate, and often misunderstood, world of Sales Operations. In this book, Paul uses his wealth of cross-industry experience to simplify concepts using practical templates and frameworks. He underscores that amidst the overwhelming array of metrics, data points, and business tools, the heart of a successful Sales team lies in building lasting relationships.
The book caters to Sales Operations professionals, Sales leaders, and anyone starting their careers in Sales or Sales Operations. Using novel frameworks, this book covers topics around Strategy, Organization, Rewards & Performance, and Tools & Enablement. "Field Guide for A Winning Sales Organization" offers a handbook for practitioners to accelerate their everyday work. This book is a valuable resource for anyone seeking success and fulfillment in the field of Sales Operations, providing insights into the art and science of this business-critical function.