Next gen of health conscious drinking

It’s a given. Gen Z prefers low ABV (alcohol by volume) or zero proof drinks, largely for health reasons. We find out how bars in Singapore are creatively adapting to this global trend.

AMY VAN

The idea of enduring a brutal hungover from tequila or vodka shots no longer hold the same appeal for many. Do we still need free-flowing alcohol to get in the mood to party? For Generation Z, the answer seems to be no. Their approach to nightlife and bar culture is shifting, marking a stark contrast to previous generations. Gen Z is consuming less alcohol, opting instead for healthier, more mindful choices. The emphasis is now on socialising without getting plastered. Most prefer flavour-driven, low-ABV options over traditional boozy nights. Rachel Tan, Food & Drink Strategist at WGSN, a leading trend forecasting company, explains: “WGSN proprietary data shows that Asia Pacific is leading the low/no conversation on social media, driven by health concerns and flavour exploration, particularly botanicals. Global Google searches…

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epicure (Digital) - 1 Issue, February - April 2025

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