Emprendedores (Digital)

Emprendedores (Digital)

1 Issue, Septiembre 2017

Real Time Bidding

Ofertas en tiempo real. O pujas en tiempo real por los espacios publicitarios online (también se denomina compra programática). El RTB funciona gracias al uso de herramientas big data, que permiten acomodar la oferta y la demanda en segundos analizando millones de datos. Una forma de gestión de la publicidad que permite personalizar al máximo las campañas, ya que el sistema identifica los perfiles más adecuados para impactar y hasta la hora idónea para ello.…
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Emprendedores (Digital) - 1 Issue, Septiembre 2017

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