STORE DESIGN Retail’s Renaissance

WITH AN EMPHASIS ON GREAT DESIGN, BRICK-ANDMORTAR SHOPPING MAKES A DAZZLING COMEBACK.

BY MELISSA FELDMAN

WHEN THE FASHION designer Carolina Herrera appointed Wes Gordon to be the new steward of her eponymous label, it was inevitable that change would soon follow. In September, Gordon unveiled the newly remodeled Herrera flagship on Madison Avenue to much fanfare. To realize his grand vision, he brought in the Brazilian architect Andre Mellone and interior designer Chiara de Rege, who is known for creating the Wing’s millennial-pink aesthetic. The result is a fresh and elegant space full of bold colors, lush fabrics—Jim Thompson silks, Claremont velvets, Samuel & Sons trim—and vivid patterns set against a white canvas. Mellone reconfigured the three-story prewar building, moving the entrance off the avenue to 75th Street, which makes the store feel more like a grand residence. What better way to help shoppers, so…

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ELLE DECOR (Digital) - 1 Issue, November 2019

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