Adored by advertising agencies, misunderstood by the media, and mistrusted by academia, De Bono became a household name dominating the field of creative thinking for half a century.
With contributions from de Bono's former wife, Josephine de Bono, Sir Tony Blair and many others who knew de Bono - plus rare photographs from his family.
Adored by advertising agencies, misunderstood by the media, and mistrusted by academia, De Bono became a household name dominating the field of creative thinking for half a century.
With contributions from de Bono's former wife, Josephine de Bono, Sir Tony Blair and many others who knew de Bono - plus rare photographs from his family.
Hardcover
$29.99