People work to get the life they desire in exchange for the work they do. That is their number one career goal. No matter how much someone cares about their employer's success, they will always care about themselves and their loved ones more.
Yet, when it comes to driving performance, most managers try to motivate their people by showing them how important their work is to the company's goals. Because an employer's success is not what employees care about most, this misaligned approach can never produce better than second-best results.
Desire-Based Leadership: A Manager's Unexpected Key to Driving Top Performance solves this problem and equips people leaders to drive employee performance and the exceptional business results it creates through the true heart of professional motivation: the human desire to the get the life we want from the work we do.