- Strong, international interest in care and welfare of dogs, as evidenced by author's appearance on Dr. Phil, feature in the New York Post, coverage in the The Sunday Times, and more.
- Author is a leading expert on the subject.
- Book is a behind-the-scenes, whistle-blowing look into the industrial manufacturing of the dogs we cherish.
- Appeals to readers of Peter Singer's Animal Liberation.
- Greater than half of book's profits to benefit spcaLA.