THE GREAT CONQUEST

Longines’ anniversary model for the 70th anniversary of the Conquest revives a unique power reserve indication.

Darren Ho

This year, Longines is celebrating an important anniversary – the Conquest’s 70th anniversary. The Conquest holds an important place in the brand’s history as its first product family. This represented Longines’ first step in its modern product strategy, one that many watch companies began to adopt in the same period. Last year, the Conquest and its younger sibling, the HydroConquest, enjoyed a minor design update ahead of the Conquest’s 70th. At the start of this year, we’re seeing its first commemorative piece – the Heritage Central Power Reserve. Designed to appeal to explorers and adventurers of the era, the Conquest offered three qualities that were important – water resistance, sturdiness, and automatic winding. In 1959, to emphasise the last quality, a particular model was introduced with a unique power reserve display. Central…

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CROWN (Digital) - 1 Issue, Issue 1 2024

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