Data. Too little of it is bad; too much of it is overwhelming. In the watch industry, data remains elusive, from how we factor or value certain watches to how prices evolve. Until recently, most systems that captured evolving prices of iconic models were either in analogue form or proprietary to the businesses that sold these products, either at auction or on the pre-owned market. This meant that that information was mostly restricted to individuals with influence or access to these platforms, and even then, that data was limited to each organisation.
As of last December, however, an industry-wide solution exists to track the pricing of over 500,000 watch references. EveryWatch is an AI-powered aggregator that allows you to examine the real transaction figures of pretty much every watch that has…
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CROWN (Digital) - 1 Issue, Issue 1 2024