PATEK PHILIPPE OPENS TWO BOUTIQUES IN SOUTHEAST ASIA WITH CORTINA WATCH

In the span of two months, the Genevan watchmaker is re-opening its boutique in Marina Bay Sands and opening new doors in Bangkok.

Darren Ho

Experiential boutiques are a retail trend that started several years ago. Today, we’re seeing more and more monobrand stores designed to immerse customers in a brand’s identity. Patek Philippe is fully on board, having opened several boutiques across Southeast and East Asia with notable retailers in the region. The latest are in Singapore and Bangkok, both of which are operated by Cortina Watch. The Shoppes at Marina Bay Sands Patek Philippe has had a boutique in Marina Bay Sands since the shopping mall opened, but in recent years, the mall has tried to re-organise itself, creating a ‘Watch Avenue’ dedicated to fine and high watchmaking. The watchmaker’s new boutique is strategically located at the junction where the casino, hotel, and retail mall meet, and premieres a brand-new façade for the watchmaker in…

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CROWN (Digital) - 1 Issue, Issue 1 2024

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