FABRIZIO BUONAMASSA STIGLIANI

The director of the Bulgari Watches Design Centre speaks about capturing consumers’ attention at the right moments and the power of geometry in Bulgari’s designs

We’re starting 2023 with a focus on ladies’ watches because Bulgari is a jeweller, and the ladies’ segment of our assortment is a very important part of the business. So ladies’ models, in particular jewellery watches such as the Diva’s Dream Cocktail, are our focus for now until the Watches and Wonders Geneva fair. Today, we have events and programmes all year round. It’s different from the past when we only had Baselworld and Watches and Wonders. Each event targets a particular moment, and that means we need different themes to express our range of products. Otherwise, we’ll be talking about the same things throughout the entire year. So, we have a specific moment for jewellery products, for ladies’ and men’s watches. It’s synergised with the other activities of the brand. The…

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CROWN (Digital) - 1 Issue, Issue 1 2023

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