PARMIGIANI FLEURIER

The watchmaker celebrates the very first model Michel Parmigiani produced for his self-named brand.

The last few years since former Bulgari CEO Guido Terreni stepped into the executive role at Parmigiani Fleurier have been nothing short of transformative for the brand. Terreni focused on the product segment he was most familiar with – luxury sports watch – and the result was the incredibly successful Tonda PF. Once the commercial aspect of the brand was firmly in place, he moved on to what many collectors consider to be the very heart of Parmigiani – the Toric collection. Toric (which in mathematical or physics terms refers to the shape of a ring, like a doughnut) is the very first watch that Michel Parmigiani ever made in his name. It holds true to very pure design principles with a shape that follows the torus and emulates traditional watchmaking…

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CROWN (Digital) - 1 Issue, Issue 2 2024

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