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CROWN (Digital)

CROWN (Digital)

1 Issue, Issue 2 2024

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REACHING A FINE BALANCE

Rolex takes its watch design further through subtle refinements, from special materials to new textures, to “reawaken watchmaking emotions”.
REACHING A FINE BALANCE
The Watches and Wonders Geneva fair stood out this year in one particular aspect. It was clear that watchmakers were placing great attention on the visual aesthetics and design of their timepieces. This was evident, especially at Rolex, where dial textures and materials were carefully curated to elevate each model. The watches conveyed a youthful, fresh identity for the watchmaker’s old and new icons. Here are the highlights. The Oyster Perpetual Day-Date The Day-Date holds a unique place among Rolex’s collections. It has been a symbol of prestige since 1956, worn by leaders, visionaries, and creatives who have shaped our past and present sociocultural landscape. The watch has an enduring identity and style – the distinct format of its day and date display, then a world-first, has become the standard that other…
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CROWN (Digital) - 1 Issue, Issue 2 2024

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